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Essentials of Marketing 4/e

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077098605

Format: Paperback (570 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2001
Other Format: Paperback

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Essentials of Marketing

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077094379

Format: Paperback (456 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Nov 1998
Other Format: Paperback

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Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

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Sales Technique and Management

by Geoff Lancaster,David Jobber

ISBN 13: 9780273031901

Format: Paperback (352 pages)
Publisher: Financial Times Prentice Hall
Published: 14 Sep 1990
Other Format: Paperback

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Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077074203

Format: Hardcover (400 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1992

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The Marketing Primer (Marketing S.)

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780434910922

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 17 Oct 1988

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Management of Marketing

by Paul Reynolds,Geoff Lancaster

ISBN 13: 9780750661034

Format: Paperback (424 pages)
Publisher: Routledge
Published: 02 Jun 2005

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Essentials of Marketing: Text and Cases

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780070841819

Format: Paperback (430 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1988
Other Format: Hardcover

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Marketing Case Studies: How to Tackle Them: How to Answer Them (Marketing Series: Student)

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780750620116

Format: Paperback (214 pages)
Publisher: A Butterworth-Heinemann Title
Published: 30 Aug 1995

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CIM Coursebook 02/03 Marketing Fundamentals

by Geoff Lancaster,Frank Withey,Ruth Ashford

ISBN 13: 9780750657020

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 20 Jun 2002

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Essentials of Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9781138038967

Format: Illustrated (474 pages)
Publisher: Routledge
Published: 30 Aug 2017

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Research Methods

by David Crowther,Geoff Lancaster

ISBN 13: 9781138135567

Format: Hardcover (316 pages)
Publisher: Routledge
Published: 01 Feb 2016

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